As one of the younger bookmakers onto the scene, it’s been important for 138 Bet to really hit the ground running in order to create a place of their own in the market.

To do this, the company have tried several marketing strategies of note, with their biggest coup being that they are principle sponsor of English football team, Watford FC. Whilst it’s fair to say that Watford aren’t the biggest team in the world, it highlights the companies intention of becoming one of the best. This coupled with partnerships with the likes of Microgaming for their casino work and also licenses with the UK Gambling Commission have helped them in becoming a reputable company straight off the bat.

Screenshots

The 138 Bet Website

What’s great about 138 Bet’s sportsbook is that they have decided to go with a fairly minimalist feel to proceedings, using a white background with black text. It could be argued that it doesn’t look as fancy as some of the other established brands, and we would have to agree, but that doesn’t in our eyes mean that it functions any less well.

The site’s design is something that we have actually come to like during our time testing. We feel that they’ve worked more on what they offer and not just how the site looks. This is key, and surprisingly an area that a lot of bookmakers fail to address, even some of the more well known operators out there.

The app, for us at least, is probably the best place to view the bookmaker. We found the design to have much more of a modern feel about it and it flowed better than the website.

Betting Markets

As the company have only been about since 2012, you could be forgiven in thinking that they are likely not going to have an awful lot to bet on, but this couldn’t be further from the truth. We’ve reviewed many bookmakers that struggle to keep up with the likes of bet365 and BetVictor in terms of both markets and sports, but 138 Bet are able to hold own and go toe to toe with these.

The sportsbook is heavily geared towards both horse racing and football. It’s these two sports that are able to provide a massive bulk of the markets that make up the site. This is commonplace though, with most other bookmakers following the same theme.

It just so happens that at the time of testing it’s actually out of football season, so we are able to get a real sense for how well they cover other sports as well. Tennis, rugby and in particular, cricket have great coverage on site and with each we found a ton of markets to bet on. The variety isn’t all that different from what you find from the bigger boys, but then that is by no means a bad thing.

Live Betting & Streaming

This is a section that we know 138 Bet have improved massively. They include a massive range of sports to choose from and with a good range of markets, especially for football. But, the site does struggle in comparison to some and with some of the major football games you can expect anywhere around 50 markets to choose, which is about middle of the road.

The live betting section does allow you to easily keep track with games that are taking place around the world though and the match centre even allows you to see what has happened in each match. Again, the data on offer is fine, without ever really being all that inspiring.

As they are an Asian based company it will come as little surprise to hear that Asian markets are a huge on site. In fact, they have a whole section dedicated to these exact markets. What’s great is that you can choose pre-match and also live betting for this, giving you a massive range to choose from including handicaps and goal lines alike.

Banking

Banking is actually very limited on site, with only Visa, MasterCard, Neteller and Skrill on offer. This is likely work for about 90% of online bettors anyway, but if you are looking for alternative methods, then you may need to look elsewhere.

The minimum deposit with MasterCard and Visa is £10, if using Neteller or Skrill this increases to £20. Both deposits and withdrawals are free on site and usually take around 2-3 working days to process. It’s worth noting that they will likely need to see some form of ID before being able to withdraw, so it’s worth either getting in touch prior to withdrawing any money or be prepared with documents when you make your first withdrawal to speed this process up. After you have submitted these once, you won’t need to do it again.