Betfred are one of the oldest bookmakers in the industry. They’ve been a round since the sixties and in that time have managed to evolve from a high street bookmaker into an online bookmaker. Whilst they still own numerous shops, its safe to say that the majority of their revenue now comes from online, which is probably true for a number of operators with a similar makeup.
The site is pretty diverse and it’s just generally a really good all-rounder. It sounds a little vague to be saying that as one of their ‘positives’, but it just does everything really well. It’s tough to pick faults in companies that have been about as long as they have, but then no one is perfect, not even Betfred.
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The Betfred Website
For us the Betfred site has one downside and that’s it’s design. It hasn’t changed an awful lot for over a decade now and it’s starting to become really dated. The first thing that really sets it back is the menu system on the left hand side. It’s a drop down menu which means that you don’t actually move from the page until you get right in the nitty gritty of your sport.
Now, we know some people actually see this as a positive and like this function, but we like to move about onto overviews of sports to see what’s going on and then working our way through. Each to their own we suppose, but for us, we think it needs a really good re-design to really take it to the next level.
Their saving grace comes in the form of their mobile betting app. We think it’s blooming great and much easier and functional to use than their online variation. The app is available on a number of devices and platforms, such as iOS and Android.
You don’t become one of the best bookmakers in the industry by not offering up a ton of betting markets to choose from. The site has a bias towards football and horse racing, with these two sports offering up a huge portion of the overall site in terms of market coverage.
Outside of this, they aren’t light by any means when compared to other bookies. The likes of tennis, cricket, rugby, golf, American football and so many more are well covered.
The pricing structure is another reason why they have done so well for so long. Comparing them with the elite is pretty easy and whilst they aren’t always best price, we found that they were never far behind. In terms of being an all-round solid option for betting on a week-in, week-out basis, you can’t go too far wrong with Betfred.
Probably their standout feature is innovation for betting markets. They have come up with two in particular which are the Goals Galore lists and the Double Delight/ Hat Trick heaven. These have almost revolutionised betting markets for football and are definitely one of the reasons why accumulator betting is so popular in today’s market. But, not only are they popular, they offer up great value, especially the Goals Galore list. By picking the right games you can get as much as 30% better odds than backing the same bets elsewhere.
Live Betting & Streaming
Betfred have a pretty decent live betting section, although we would say it’s also probably their weakest section. They have revamped it in recent years so at least now it doesn’t look awful, but it does lack certain features such as live match centre and a smooth integration with betting markets.
The live streaming channel is probably their biggest success in more recent times and not only that, you get 2 channels to choose from. The first is your general sports channel which allows you to choose from a series of sports such as football, tennis, basketball and greyhound racing. The second is their UK and Irish Racing channel, which brings you all the horse races from up and down the country.
It’s worth noting that whilst access to both channels is technically free, you will need a funded account of £1 or more for the sports channel and for the racing channel you will need to have wagered £1 or more on that specific race to watch it. You should also be aware that the racing channel is streamed live from Racing UK, which would otherwise need a fairly sizeable monthly subscription.
The banking options are pretty impressive with a whole host of the usual suspects, including Visa, MasterCard, Neteller, PayPal and many more. With each of them any deposits that are made will start from a minimum of £5 apart from bank transfers, which will start from £85. No fees are charged for deposits.
Withdrawals are similarly easy going, with no fees to pay at all. Times will vary depending on your deposit option, so bear that in mind. Generally you find that e-wallets will be processed within 24 hours, whereas credit and debit cards will be 2-5 working days, if not sooner in our experience.
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