There are few more synonymous names with gambling industry than Paddy Power. The company are one of Ireland’s biggest exports and over the years have created one of the most unique and iconic brands around.

They are well known for a number of reasons but it’s their fresh approach to marketing that has probably been the tipping point for them. They have changed the rules on how to appeal to the betting public and with it have come some pretty crazy and innovative ideas, allowing them to now be widely recognised.

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The Paddy Power Website

Paddy Power is one of the better looking bookies that you are going to find. The green and white design is now identifiable as them and it’s one of those sites where as soon as you land it, you know exactly who the bookmaker is.

On the homepage you are greeted with a number of the latest in-play betting markets, as well as the next up and coming games. The sports depend on what’s going on, but you can expect to see the likes of football, horse racing and tennis not too far away.

They also have a brilliant mobile betting app, which we actually prefer to the online site. You are able to download the app directly to your iOS or Android device, but if you don’t have access to any of these then simply visiting the sportsbook on your smartphones browser will gain you access. The app just seems to have a lot more functionality than the regular site and the ability to quickly log in and flick between betting markets should never be underestimated.

Betting Markets

You don’t get to be one of the biggest and best in the industry by offering up sub standard products and Paddy Power are right up there when it comes to market coverage. The number of sports on offer is simply huge, but where they differ from more of the ‘middle of the road’ operators is that whilst the list of sports are fairly similar, they are able to back up the smaller sports with a good market coverage.

It’s worth noting that if you are from Ireland or even if you just like to bet on Irish based sports such as GAA Hurling and GAA football then there are few that cover them better than Paddy Power. The match coupons contain around 30 different markets, which is one of the widest that we have seen.

Whilst football dominates the betting, the section that we thought was their strongest suit was that of horse racing. This part of the site includes racing from around the world, which means that you can potentially get 24-hour racing providing the right meetings are on in the right places. They have also teamed up with the Racing Post to allow you to see a preview of that race in what is a fairly detailed write up.

Live Betting & Streaming

The in-play betting section almost feels like an extension of the Paddy Power site as you enter a new page away from the homepage. It creates it’s own unique atmosphere and as soon as you land, it’s down to the betting.

Everything from the design to the offers are striped right back and you get to experience betting is all about. The first thing to note is the sheer volume of markets that now turn live. We don’t know an exact percentage, but we tracked several markets from multiple sports and would say that 9 out of 10 went to live betting.

We also wanted to touch on pricing from this section as well. It’s hard to track and compare due to the speed of change, but from the games we monitored, we could quite clearly see that Paddy Power’s live betting section was easily one of the best.

To accompany their live betting, Paddy Power now include live streaming. This means you are able to log in and watch dozens of games every day. The live streams are made up of a number of sports, but are weighted towards football, tennis and cricket. You will also be able to access a separate racing stream for horse racing, but whilst the channel is free, it will require you to have wagered £1 or more on that race to gain access.

Banking

You get a number of pretty cool banking options at Paddy Power that includes debit cards, e-wallets, bank transfer and Paddy Power’s own cash card. Deposits start from as little as £5 and will be processed immediately with no fees to pay. Withdrawals start from just £10 and depending on your deposit method can take anywhere between just a few hours for an e-wallet, to up to 5 working days for bank transfers.

Cash Card PPlus

All accounts are going to be able to sign up to Paddy Power’s Cash Card PPlus. The process works just the same as any normal debit card, but instead of being linked up to your bank, it’s linked up to your Paddy Power account. You are able to pay for goods in any shop that accepts MasterCard, withdraw funds from an ATM and use the card for online shopping purchases. The money taken from the card will simply come out of your Paddy Power balance, which is a really great feature. It’s also worth noting that there are no general charges for using the card.

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